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Asian American Women consumption trend - research by Nielsen
The multicultural populations in the U.S. continue to grow, and while those of Asian and Pacific Island ancestry (collectively, Asian American) are the smallest racial group in the country, they’re growing the fastest. As a result, Asian American influences are having a profound and recognizable impact on the country’s mainstream culture. At the helm of this influence, are Asian American women.
Read more at http://www.nielsen.com/us/en/insights/news/2017/asian-american-women-influence-mainstream-shopping-and-beauty-trends.html